How to Build Social Community Measure The Impact With Shonali Burke

How to Build Social Community Measure The Impact With Shonali Burke Marketers spend a lot of time, energy, and money building their social networks to connect with, engage, and share information with followers. How much should you invest in a platform and measure what you’re getting out of it? Today, my guest is Shonali Burke, founder and leading instructor of Social PR Virtuosa and president and CEO of Shonali Burke Consulting. She encourages marketers to think about their social networks as a social community and shares how to connect with your social community to add value and meaning to your network, product, or service. Plan, Paine, and MySpace: Community being generated through social space Is traditional public relations (PR) dead? Perception and transformation of PR Putting people back into public relations; getting to the heart of who somebody is and what’s important to them Trend of natural marriage between social media and PR; companies taking initiative and making changes to company culture Purpose and Mission: How to use and leverage social media to grow authentic communities and make people’s lives better, easier, and more fun Two places to find stories: Customers and Company First step to building and activating audience; what you’re asking them to do, why How to measure ROI; depends on goals and data Most common mistake made by PR professionals and strategists Links: Shonali Burke Consulting Inc. Social PR Virtuoso Social Media Day at Minnesota State University Moorhead Katie Delahaye Paine Putting the Public Back in Public Relations by Deirdre Breakenridge and Brian Solis Public Relations Society of America (PRSA) Jon Ferrara (founder of Nimble) Andy Crestodina Social Media Metrics by Jim Sterne Write a review on iTunes and send a screenshot of it to receive a cool swag bag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Shonali Burke: â€Å"The perception of public relations, unfortunately, has not changed, which is that it is primarily media relations, it is publicity, it is spin, and it’s flack, and that pisses me off!† â€Å"I think the clients who work with me drink that Kool-Aid. It’s going to be measurable.† â€Å"Companies are seeing it as a trend. I don’t think it’s really going to change, unless a company culture changes, and that is truly where change needs to begin.† â€Å"Ultimately, every product or service that succeeds makes people’s lives better.†